Rochester Regional Health is an integrated health services organization serving the people of Western and Eastern New York, the Finger Lakes, and beyond.
I’m currently part of in-house creative marketing team at Rochester Regional Health. My passion and expertise lie in the realm of crafting innovative digital and print media strategies that make an impact.
My role encompasses several key responsibilities that contribute to the success of our campaigns. As a Senior Level Designer/Art Director, I provide mentorship and guidance to our junior designers, art direct photo and video shoots, and occasionally I even step into the role of a photographer.
We collaborate closely with our marketing strategists, video experts, web developers, and UX/UI teams. Together, we develop compelling visual narratives for internal and external campaigns that transcend both print and digital media. These campaigns are designed to drive success across a wide spectrum of over 75 diverse service lines throughout our health system.
The campaigns we develop take a key part in reaching diverse audiences, making our work both rewarding and impactful.