An exciting collaboration between Dave Matthews and award-winning winemaker Sean McKenzie, The Dreaming Tree captures the spirit of California’s wine country. United by their shared passion to make quality wines accessible to everyone.
Art directing for Dreaming Tree Wines was a remarkable journey, allowing me to merge my passion for design with the world of music, wine, and creativity.
My role as Art Director with Dreaming Tree Wines was a journey of creativity and collaboration. Working closely with the Constellation team, I've had the privilege of directing photo shoots of the DMB tour, his wine portfolio, as well as designing concert promotional materials and eye-catching in-store signage displays.
These materials played a pivotal role in engaging our customers and promoting the Dreaming Tree Wines experience. I oversaw freelance designers to ensure that our brand's identity remained intact across all touch points.
Together, we brought our shared vision of the brand to life.